How do I manage leads for my roofing company?

Roofing leads come in waves, especially after storms, and each one can be worth thousands of dollars. Managing them effectively means having a system to capture, track, and follow up on every inquiry, not just the ones that come in during slow periods.

Organize your leads by type: storm damage, scheduled replacement, repair, and commercial. Each type has a different sales cycle and follow-up cadence. Storm damage leads need immediate response. Replacement leads may take weeks of nurturing before they commit.

A CRM like Long Drive Leads gives you a pipeline view of every active lead. Turn on SMS alerts so new leads reach your phone, and use the morning reminder to catch the oldest estimates still sitting in Quoted without an update.