How do I manage leads for my roofing company?

Roofing leads come in waves, especially after storms, and each one can be worth thousands of dollars. Managing them effectively means having a system to capture, track, and follow up on every inquiry, not just the ones that come in during slow periods.

Organize your leads by type: storm damage, scheduled replacement, repair, and commercial. Each type has a different sales cycle and follow-up cadence. Storm damage leads need immediate response. Replacement leads may take weeks of nurturing before they commit.

A CRM like Long Drive Leads gives you a pipeline view of every active lead. Set up SMS alerts for immediate notification, auto-response for instant customer acknowledgment, and follow-up automation for estimates that have been sitting without a response.