Which CRMs offer two-way text messaging?

Two-way texting in a CRM lets you send and receive text messages with leads directly from the platform. This is different from SMS alerts (which notify you about leads) because it creates a full conversation thread with the customer.

CRMs with two-way texting include Podium ($249/mo, core feature), GoHighLevel ($97/mo), Thryv ($228/mo), and ServiceTitan ($300+/mo). Most affordable CRMs including Long Drive Leads, Pipedrive, and Freshsales focus on SMS alerts rather than full two-way messaging.

For most small businesses, SMS alerts (knowing when a lead comes in) are more impactful than two-way texting (chatting with leads through the CRM). You can always text or call the lead directly from your phone after receiving the alert.