Which CRMs allow custom fields?

Custom fields let you track information specific to your business that the CRM does not include by default. A roofing company might add a "Roof Type" field. A law firm might add a "Case Type" field. Custom fields make your CRM fit your workflow.

Most CRMs support custom fields: Salesforce (unlimited custom fields), HubSpot (custom properties), Pipedrive (custom fields), Zoho (custom fields), and Freshsales (custom fields). Long Drive Leads supports custom notes and tags on each lead.

Resist the urge to create too many custom fields. Every field you add is a field someone has to fill in. Start with the minimum necessary to run your business and add fields only when you have a specific reporting or tracking need.