What is the ROI of a CRM for small business?

The ROI of a CRM comes from two places: revenue you gain from better follow-up and time you save from automation. Studies show that businesses responding to leads within 5 minutes are 21 times more likely to convert. A CRM with auto-response achieves this automatically.

Consider the math for a service business. Average job value: $500. Leads per month without CRM follow-up: 20, closing 30% = 6 jobs = $3,000. With CRM follow-up: 20 leads, closing 40% = 8 jobs = $4,000. That is $1,000/mo in additional revenue from a $19-99/mo tool.

Time savings add up too. Manually tracking leads, sending follow-up emails, and requesting reviews might take 5-10 hours per month. A CRM automates most of this. At even $25/hr for your time, that is $125-250/mo in labor savings on top of the revenue gains.