How do I use a CRM to get repeat customers?

Your CRM is not just for new leads. Past customers are your most valuable marketing asset. They already know and trust you, and re-engaging them costs a fraction of acquiring a new customer. Use your CRM to stay in touch and generate repeat business.

Set up a re-engagement workflow that automatically reaches out to past customers at regular intervals. For service businesses, a 90-day check-in email asking if they need anything is effective and not annoying. Long Drive Leads includes a Re-engagement workflow template for exactly this.

Track customer satisfaction through Google reviews. Customers who leave 5-star reviews are your best candidates for repeat business and referrals. Use your CRM to identify your happiest customers and prioritize staying in touch with them.