How do I use a CRM to get repeat customers?

Your CRM is not just for new leads. Past customers are your most valuable marketing asset. They already know and trust you, and re-engaging them costs a fraction of acquiring a new customer. Use your CRM to stay in touch and generate repeat business.

Keep past customers on the board rather than letting them fall out of your records. For service businesses, a 90-day check-in email asking if they need anything is effective and not annoying. In Long Drive Leads you can build a segment and send that check-in as a campaign on Pro and above.

Track customer satisfaction through Google reviews. Customers who leave 5-star reviews are your best candidates for repeat business and referrals. Use your CRM to identify your happiest customers and prioritize staying in touch with them.