How do the top CRMs compare in 2026?

Here is how the most popular small business CRMs compare in 2026. By starting price: Freshsales ($9/user), Monday ($10/seat), Pipedrive ($14/user), Zoho ($14/user), Long Drive Leads ($19 flat), Jobber ($49), GoHighLevel ($97), Keap ($159), Thryv ($228), Podium ($249).

By key features: SMS alerts (Long Drive Leads on Growth and above, GoHighLevel, Podium). Automated first reply (HubSpot Pro, GoHighLevel, Keap; Long Drive Leads as a workflow on Pro). Google review automation (Long Drive Leads on Growth and above, Jobber, Podium, Thryv). Pipeline management (all). Industry templates (Long Drive Leads, ServiceTitan, Jobber).

For small service businesses, Long Drive Leads offers the best combination of essential features at an affordable flat rate. For SaaS or tech sales, Pipedrive or Freshsales may be a better fit. For large field service operations, ServiceTitan or Housecall Pro offer more operational features.