Research shows that 80% of sales require 5 or more follow-up contacts, yet 44% of salespeople give up after just one attempt. The gap between these numbers represents an enormous opportunity for businesses willing to be persistent.
A reasonable follow-up cadence for service businesses: Day 1 (auto-response + personal call), Day 2 (follow-up if no contact), Day 4 (email check-in), Day 7 (final attempt), Day 30 (re-engagement email). Adjust timing based on your industry and the lead value.
The key is being persistent without being annoying. Space out your attempts, vary the channel (call, email, text), and always add value rather than just checking in. A CRM with automated follow-up reminders makes this cadence automatic so you hit every touchpoint without manual tracking.
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