A good rule of thumb is that your CRM should cost less than 1-2% of the revenue it helps you generate. If your CRM helps you close $5,000/mo in business, spending $50-100/mo on the tool is a strong investment.
You can also think about it per lead. If you process 50 leads per month with a $49/mo CRM, that is less than $1 per lead for tracking, auto-response, follow-up, and pipeline management. Compare that to your cost to acquire each lead (often $20-100+ through ads), and the CRM cost is negligible.
The real cost of not having a CRM is the leads you lose. If poor follow-up causes you to miss even 2-3 leads per month worth $200+ each, the lost revenue far exceeds any CRM subscription cost.
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